Branding, Product Design + Website Design for Clara (Senior Capstone)

Artists Featured: Rio Muniandy and Amanda F.

Clara is a sustainable beauty and skincare subscription service that focuses on eliminating the use of disposable single use plastics. Clara offers the opportunity to their customers to be more sustainable and zero-waste by providing them with refillable products or by giving them the option to recycle their products, instead of tossing it into the waste. Their monthly and yearly subscriptions supply their customers with products, customized to their needs. By making the option to be more sustainable accessible, Clara hopes that this will help push people towards reducing their plastic intake in their daily beauty routine.

Single use plastic has been ingrained into our daily lives, due to mass industries constantly shoving them in our faces. The beauty industry uses about 7.9 billion units of rigid plastic in their product packaging. While we are told that beauty companies recycle their plastic products, the ugly truth is that it’s not true. According to the EPA, only 9% of plastics from the beauty industry gets recycled. That’s why it’s extremely important to educate ourselves about plastic consumption and reduce our own plastic intake. That’s where Clara can help!

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